Original PDF Ebook – Understanding Color: An Introduction for Designers5th Edition – 9781118920787

Original PDF Ebook – Understanding Color: An Introduction for Designers5th Edition – 9781118920787

THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR–EXPANDED AND REFRESHED_x000D_
Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to:_x000D_
Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation_x000D_
Apply the most-up-to-date information on digital color to your projects_x000D_
Address issues involved when colors must be translated from one medium to another_x000D_
Troubleshoot and overcome today’s most common challenges of working with color_x000D_
Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.