Original PDF Ebook – Typographic Design: Form and Communication7th Edition – 9781119312567

Original PDF Ebook – Typographic Design: Form and Communication7th Edition – 9781119312567

The bestselling introduction to designing the written word_x000D_
Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts._x000D_
This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes._x000D_
Understand design factors as they relate to type_x000D_
Explore communication and typographic messaging_x000D_
Learn how typography has evolved, and where it is headed_x000D_
Adopt established approaches to designing with type_x000D_
The irony of typographic design is that, when done well, it often goes unnoticed–but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.