Original PDF Ebook – Trend-Driven Innovation: Beat Accelerating Customer Expectations1st Edition – 9781119170426

Original PDF Ebook – Trend-Driven Innovation: Beat Accelerating Customer Expectations1st Edition – 9781119170426

Trend-Driven Innovation_x000D_
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Beat accelerating customer expectations._x000D_
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Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong._x000D_
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In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups–from Apple to Uber, Chipotle to Patagonia–redefine customer expectations._x000D_
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Sharing the secrets that have led thousands of the world’s most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever._x000D_
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You’ll learn:_x000D_
How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity._x000D_
Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this._x000D_
How to turn trends and insights into innovations that customers will love._x000D_
Amid the endless change that defines today’s business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can’t stop talking about.