Original PDF Ebook – The Road to Luxury2nd EditionThe New Frontiers in Luxury Brand Management – 9781119741312

Original PDF Ebook – The Road to Luxury2nd EditionThe New Frontiers in Luxury Brand Management – 9781119741312

Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field _x000D_
The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. _x000D_
Readers will also benefit from the inclusion of: _x000D_
An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China _x000D_
The creation of savoir faire and business plan competitions in the luxury industry _x000D_
LVMH’s sponsoring of Viva Technology _x000D_
Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.