Original PDF Ebook – Standing Room Only2nd EditionMarketing Insights for Engaging Performing Arts Audiences – 9781137282934

$14.99

Author (s): J. Bernstein
Publisher: Palgrave Macmillan Print
ISBN: 9781137282934 1137282932
Edition: 2nd
Copyright: 2014

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Original PDF Ebook – Standing Room Only2nd EditionMarketing Insights for Engaging Performing Arts Audiences – 9781137282934

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

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