Original PDF Ebook – Principles of Marketing, European Edition8th Edition – 9781292269566

$19.99

Author (s): Nigel Piercy; Phil T. Kotler; Gary Armstrong; Lloyd C. Harris; Hongwei He
Publisher: Pearson (Intl) Print
ISBN: 9781292269566 1292269561
Edition: 8th
Copyright: 2020

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SKU: 9781292269566 Category: Book

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Original PDF Ebook – Principles of Marketing, European Edition8th Edition – 9781292269566

Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.