Original PDF Ebook – Practice of Public Relations, The (Pearson+)14th Edition – 9780134895444
Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom._x000D_For public relations courses._x000D_
PR coverage with an emphasis on ethics and contemporary, real-world applications_x000D_
Featuring a practical approach that favors reasoning, justification and applications that work, The Practice of Public Relations prepares students for contemporary PR work in the changing landscape of the 21st century. Seitel’s writing marries his experience in the field with a light-hearted, energetic prose._x000D_
The 14th Edition includes recent cases with an emphasis on diversity and ethics, using examples that span several fields and countries. It remains the most visual text on the market and most comprehensive in its discussion of social media as it relates to public relations.
Reviews
There are no reviews yet.