Original PDF Ebook – Measuring the User Experience3rd EditionCollecting, Analyzing, and Presenting UX Metrics – 9780128180808

Original PDF Ebook – Measuring the User Experience3rd EditionCollecting, Analyzing, and Presenting UX Metrics – 9780128180808

Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel._x000D_
Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data_x000D_
Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system_x000D_
Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed_x000D_
Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience