Original PDF Ebook – Marketing: Real People, Real Choices (Pearson+)11th Edition – 9780136810384

Original PDF Ebook – Marketing: Real People, Real Choices (Pearson+)11th Edition – 9780136810384

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom._x000D_
For principles of marketing courses._x000D_
Companies don’t make decisions. People do._x000D_
Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, the text shows how marketing concepts are implemented and the impacts they can have on a company._x000D_
Featuring new information, examples and assessment, the 11th Edition continues its focus on the core issues of study. These include value, personal branding, analytics and metrics, and ethical and sustainable marketing. With this text, students will be well equipped to tackle what’s happening in the world of marketing today.