Original PDF Ebook – Integrated Advertising, Promotion, and Marketing Communications (Pearson+)9th Edition – 9780135589809

Original PDF Ebook – Integrated Advertising, Promotion, and Marketing Communications (Pearson+)9th Edition – 9780135589809

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom._x000D_
For advertising courses._x000D_
A study of integrated marketing communications taught through real-life application_x000D_
Integrated Advertising, Promotion, and Marketing Communications teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted._x000D_
With added tools in the 9th Edition to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.