Original PDF Ebook – Marketing: An Introduction (Pearson+)15th Edition – 9780137476459

Original PDF Ebook – Marketing: An Introduction (Pearson+)15th Edition – 9780137476459

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom._x000D_
For principles of marketing courses._x000D_
An engaging and practical introduction to marketing_x000D_
Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn leaves students with a richer understanding of basic marketing concepts, strategies and practices._x000D_
The 15th Edition features updated chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, students get ample practice applying marketing concepts to real-world company scenarios.