Original PDF Ebook – Public Relations: Strategies and Tactics – Pearson eText OLP (Pearson+)12th Edition – 9780137847730

Original PDF Ebook – Public Relations: Strategies and Tactics – Pearson eText OLP (Pearson+)12th Edition – 9780137847730

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom._x000D_
For courses in Introductory Public Relations._x000D_
A readable, comprehensive, up-to-date look at public relations_x000D_
For over 30 years, instructors and students alike have praised Public Relations: Strategies and Tactics. Students find the numerous charts, photos and real-world case studies and examples engaging. Educators appreciate the emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques._x000D_
The 12th Edition has been extensively revised to reflect both today’s diverse PR practices as well as suggestions from users. A fresh chapter structure provides more continuity between key concepts. Updated coverage of social media and careers in PR engages students.