Original PDF Ebook – Health Communication: From Theory to Practice2nd Edition – 9781118122198

Original PDF Ebook – Health Communication: From Theory to Practice2nd Edition – 9781118122198

Health Communication: From Theory to Practice (Second Edition) revises the leading textbook in this growing field. It provides a comprehensive introduction to theory, program design, current issues, and special topics in health communications while also representing a hands-on guide to program development and implementation. While the book is designed for graduate and undergraduate students with no prior experience in this field, it also includes advanced topics for health communications practitioners, public health experts, researchers, and health care providers with an interest in this field. Step by step, the book outlines the theory and practice of health communication and offers detailed instructions on how to design and implement communication interventions that ultimately can help improve health outcomes. New to this edition is new content in global health, health equity, technological advances, risk communications, urban health, participatory approaches, and new/social media, as well as more information and tips on physical and cognitive skills for public speaking, gender communication, and the writing of health communication proposals. Throughout the book, readers will find many new examples, figures, case studies, and info boxes Table of Contents: PART ONE: INTRODUCTION TO HEALTH COMMUNICATION 1. What Is Health Communication? 2. Current Health Communication Theories and Issues 3. Culture and Other Influences on Conceptions of Health and Illness PART TWO: HEALTH COMMUNICATION APPROACHES AND ACTION AREAS 4. Interpersonal Communications 5. Mass Media and New Media Communication 6. Strategic Policy Communication and Public Advocacy 7. Community Mobilization and Citizen Engagement* 8. Professional Medical Communications 9. Constituency Relations and Strategic Partnerships in Health Communication PART THREE: PLANNING, IMPLEMENTING, AND EVALUATING A HEALTH COMMUNICATION PROGRAM 10. Overview of the Health Communication Planning Process 11. Situation Analysis and Audience Profile 12 Identifying Program Objectives and Strategies 13 Developing and Implementing Tactical and Evaluation Plans 14 Evaluating Outcomes of Health Communication Interventions 15. Implementing, Monitoring, and Evaluating a Health Communication Program PART 4: HEALTH COMMUNICATION IN ACTION: CASE STUDIES AND IMPLICATIONS FOR FUTURE DIRECTIONS Chapter 16. US-based case studies and analyses in the Unites States. Chapter 17. Global case studies and analyses. Topics covered include Epidemics and Emerging Diseases ; Infectious Diseases ; Mental Health ; Maternal and Child Health ; Obesity and Other Chronic Conditions ; Oral Health ; Urban Health