Original PDF Ebook – Customer Analytics For Dummies1st Edition – 9781118937594

Original PDF Ebook – Customer Analytics For Dummies1st Edition – 9781118937594

The easy way to grasp customer analytics_x000D_
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions._x000D_
Customer Analytics For Dummies gets you up to speed on what you should be testing. You’ll also find current information on how to leverage A/B testing, social media’s role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time._x000D_
Shows you what to measure, how to measure, and ways to interpret the data_x000D_
Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart_x000D_
Explains how to use customer analytics to make smarter business decisions that generate more loyal customers_x000D_
Offers easy-to-digest information on understanding each stage of the customer journey_x000D_
Whether you’re part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.