Original PDF Ebook – The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback1st Edition – 9781118960875
The missing manual on how to apply Lean Startup to build products that customers love_x000D_The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice._x000D_
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing._x000D_
If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:_x000D_
Determine your target customers_x000D_
Identify underserved customer needs_x000D_
Create a winning product strategy_x000D_
Decide on your Minimum Viable Product (MVP)_x000D_
Design your MVP prototype_x000D_
Test your MVP with customers_x000D_
Iterate rapidly to achieve product-market fit_x000D_
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.
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