Original PDF Ebook – Marketing Strategy7th EditionText and Cases – 9781337486002

$24.99

Author (s): O. C. Ferrell; Michael Hartline
Publisher: Cengage Learning Print
ISBN: 9781337486002 1337486000
Edition: 7th
Copyright: 2017

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SKU: 9781337486002 Category: Book

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Original PDF Ebook – Marketing Strategy7th EditionText and Cases – 9781337486002

MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.